SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. SEO is about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people searching online for the solutions you offer. Typical tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
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